Are you a host located in the Vendée bocage territory? The entire Vendée Bocage team is mobilized to support you on a daily basis in your tourism project.
In order to sustain your hosting activity, it is essential to listen to customer behavior and developments. Competition and the diversity of tourist operators require professionalization and regular monitoring of your activity. The tourist center offers training and tools used to remain efficient in your activity.
Workshops and training
In collaboration with Tourist Offices, the Tourist Center aims to support tourism providers with the aim of remaining operational in the face of constant developments in digital tools. Your business also requires the development of new customer segments or even knowledge of the territory and its assets. A detailed program is available on the site to find out about each theme.
In addition, the Tourist Offices and Vendée Bocage are available for an individual one-hour appointment for personalized advice and support.
Communication tools
As a host, the best way to find customers is to make yourself known. To help you in this process, a communications kit is available to you on the site. The initiative is still signed by the Vendée Bocage – Tourist Offices duo by making photos and videos available free of charge.
Marketing the activity
Marketing is necessary to develop your turnover. You can use the marketplace Open system or even work with OTA or labels according to your preferences.
Depending on your project and your target, the Vendée Bocage Tourist Offices are willing to grant you a personalized appointment. The aim is to support you, make a commercial diagnosis and provide you with suitable solutions.
In addition, four marketing methods are available to tourism providers:
THE DIRECT RELATIONSHIP
This marketing is very simple and relies on the fact that the host itself takes care of the promotion and marketing of its activity. To do this, he uses word of mouth, business cards, websites and social networks, etc.
THE MARKETPLACE WITH THE OPEN SYSTEM
The Open System is a online reservation facilitation system. It allows Vendée tourism professionals to appear on the online reservation system. This allows you to be in direct contact with customers and to have access to online payment solution. This solution also allows tourism professionals to have autonomy in the management of their offer, to create an attractive quality/price ratio and to have personalized applications for marketing.
However, for configuring an Open System tool, the reservation module is present on your site itself and the sites vendeebocage.fr, Tourist offices of your territory, vendeetourisme.com et enpaysdeloire.com.
THE RESERVATION CENTER
With this method of marketing, the host has his property at a reservation center. We cite for example Gîtes de France, Puy du Fou Evasion or Vendée Résa. The amount of the benefit of this type is considered to be sales commission.
To Vendée Resa for example, it is a travel agency from Vendée Tourisme which takes a commission of approximately 15%. She is involved in the publication of brochures with holiday ideas and the choice of accommodation or service providers, personalized welcome and others.
ONLINE MARKETING
This last mode is essentially based on Internet to market. Whether it's booking or payment, everything is done online thanks to Online Travel Agencies or OTA. These are online reservation agencies, the best known of which are airbnb et Booking .
By opting for online marketing, the host benefits from ease of exchange, visibility and referencing of its activity but above all from a detailed offer accompanied by photos and descriptions. A commission ranging from 15 to 18% is to be expected for this method of marketing.
In all cases, the Tourist Office in your area is at your disposal by appointment for any requests for studies on the reservation method that suits you.
Furthermore, using these commercial platforms allows the host to have a clear management interface, a technical solution and technical support and freedom in setting prices, following the Macron law. .
What about my hosting ranking?
A ranking offers you several bespoke. Your commitment to quality will be valued at the level of your target clientele, whether local or international. It is the same with the stars recognized after a classification in relation to the international standards. In addition, inspection based on scoring allows an accommodation establishment to assert itself in commercial terms. But a ranking is all the more beneficial for the visibility and promotion on the related destination sites, VAT reduction and many other advantages.
It should be noted that the control of accommodation is carried out according to the quality of services and comfort, good environmental practices and the reception of customers with disabilities.
