The creation of a tourist structure is an economic activity that requires marketing.
This involves being able to sell to your customers under the legal and regulatory conditions that govern your activity: declaration to the Town Hall, tourist tax, rental contract, general conditions of sale, etc.
The Tourist offices and the Vendée Bocage tourist center support you in the marketing of your structure, contact them in order to carry out a progress update and find the best solutions according to your project and the desired clientele.
The different marketing methods:
The direct relationship : the owner himself ensures the promotion and marketing of his accommodation via his own tools: website, social networks, canvassing, word of mouth, business card deposit, etc.
The reservation center : the host gives the availability of his property to a reservation center such as En Vendée, Gîtes de France or Puy du Fou Evasion (for hotels and campsites). These reservation centers take a sales commission.
Online marketing : Reservation and payment are made online via an intermediary who facilitates promotion, exchanges and reservations and who, above all, has very good referencing on the internet and holds the top positions on Google: Airbnb, Booking, Expedia … These OTAs (Online Travel Agencies) take a commission (around 15 to 18%).
The Open System online reservation solution is offered by Vendée Expansion to hosts, sites and activities. Online booking allows you to increase visibility on the internet thanks to the multi-channel distribution of offers and record additional sales. (Broadcast on the websites: vendeebocage.fr, vendeetourisme.com and enpaysdelaloire.com). Inventory management is ensured by the owner. It is a powerful and scalable reservation management tool.
Open System: Open pro – Addock
An online booking solution for Vendée tourism professionals, made available to you free of charge by Vendée Expansion.
- Direct contact with your customer
- Autonomous management of your offer: contract, invoicing, schedules
- Real-time multi-site distribution of your offer
- An unbeatable value for money : 3% commission on reservations, donated to Vendée Expansion at the end of the year.
- Personalized applications for your marketing on your website via widgets
- A pre-reservation possible by the customer, without online payment
- For accommodation owners: open pro tool and possible synchronization:
- Synchronization ical : 1 synchronization per hosting included for 0€/month, need more synchronization: create an unlimited number for 4€ excluding tax/month. Your open pro schedule is automatically updated with reservations created in other platforms. The schedule for other platforms is updated in open pro.
- A online payment solution (One Shot Pay 1,8% commission + €0,20/transaction)
- Use a Channel manager like Eviivo: distribution of your accommodation to the online travel agencies Homeaway, Booking, Expedia, Airbnb, Tripadvisor: from €15/month (1 to 3 rooms), +€4/month/additional room, €45 shipping costs connection, minimum 12 month commitment
- Other online payment solutions
- For service providers leisure and activities: Addock tool Activity System for online booking
- A STRIPE online payment solution integrated into the tool (2,2% commission/transaction +0,25€ excluding tax)
Contact Fabien Maret – Vendée Expansion – Tel: 02 51 62 76 85 – Email: [email protected]
The travel agency in Vendée
The En Vendée travel agency (Vendée Expansion reservation service) offers ideas for group and individual stays, marketed on the website en-vendee.com. Commission around 15%. You want to market your offer in the form of packages, publicize your offer or in the form of gift boxes. In Vendée also publishes 3 gift boxes.
Contact : Audrey Bouchaud – Tel: 02 51 62 75 35 – email: [email protected]
Online travel agencies
The OTA (Online Travel Agencies) Online Travel Agencies are dominated by Booking and Airbnb, but there are dozens of them. Why use these commercial platforms?
- A detailed and marketed offer (photos, description)
- Visibility and SEO
- The promotions
- A clear management interface
- A turnkey technical solution and technical support
- Price freely set (since the Macron law)